Privacy policy

2. Objectives of the privacy policy

The purpose of this privacy policy is to inform you about how Novafruit inc. collects, uses, processes, maintains and discloses your personal information when you use our website, as well as the following information, if applicable:

• Personal data that we collect by technological means in the course of our activities
• Use of collected data
• Who has access to the data collected
• Site users’ rights
• The site’s cookie policy

This Privacy Policy is designed to comply with applicable privacy laws.

 

3. Consent

Users agree that by using our site, they consent to :

• The conditions set out in this privacy policy
• The collection, use and storage of the data listed in this policy.

Your consent may be express or implied depending on the circumstances. By using our website or providing us with your personal information, we assume that you thereby consent to this policy and to the collection, use, disclosure and retention of your personal information in accordance with this privacy policy. You may withdraw your consent at any time to the collection or use of the information collected by contacting us using the contact information provided in the “Contact Us” section. In some cases, withdrawing your consent may affect the services or functionality of our website.

 

4. Personal data we collect

Data collected automatically through our website When you visit and use our site, we may automatically collect and store information about your device and interaction. This information includes:

• IP address
• Location
• Links visited while using the site
• Content consulted on our site
• Visit duration
• Hardware and software details (browser used, type of device)

Our website uses Google Analytics to analyze the browsing behavior of visitors. This is a tool used to analyze website traffic and usage for statistical purposes, using cookies to improve the user experience. If you wish to disable cookies, you can do so by adjusting the settings on your browser or mobile device. However, disabling cookies may affect your browsing experience. For more information, please consult Google’s privacy policy. We also use other cookies and similar tools on the website that you can disable at any time. Please see the section on cookies further down this page.

Data you send us

We may also collect certain types of personal information, depending on the circumstances, when you perform certain functions on our site or communicate with us:

• First and last name
• E-mail
• Phone number
• Postal address
• Billing address
• Age
• Gender
• Date of birth
• Payment information
• Preference information
• Questions, comments and inquiries

In particular, this data may be collected using the following methods:

• Contact form or when you communicate with us in any other way
• When you apply for a job (in addition to the information mentioned above, the following information you send us: level of education, whether or not you belong to a particular group, curriculum vitae, cover letter, etc.).

Please note that we only collect data that helps us achieve the purpose stated in this privacy policy. We will not collect any additional data without informing you first.

 

5. How we use personal data

Personal data collected will only be used for the purposes specified in this policy or indicated on the relevant pages of our site. The data we automatically collect through the website is used for the following purposes:

• Anonymous statistics
• Optimization of site navigation and content

In addition, the data we collect when the user performs certain functions on the website or communicates with Novafruit may be used for the following purposes:

• Respond to your questions, comments and requests for information
• Provide the services requested
• Improve and personalize our products and services
• Process your orders (tracking, delivery, invoicing, etc.)
• Handle and resolve complaints and dissatisfaction situations
• Receive your application for a position in our company
• All other purposes authorized or required by law

 

6. With whom we share personal data

Employees

We may disclose to any member of our organization such user data as is reasonably necessary to carry out the purposes set out in this policy.

Third parties

We may share user data with the following third parties: suppliers, consultants, partners or subcontractors. Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given purpose.

Other disclosures

We undertake not to sell or share your data with third parties except as required by law, in the event of legal proceedings or to potential purchasers of this company in the event that we seek to sell the company.

 

7. Links to external websites

If you follow hyperlinks from our site to another site, please note that we are not responsible for and have no control over their privacy policies and practices.

 

8. Retention period of personal data

We do not retain user data beyond what is necessary to achieve the purposes for which it is collected.

 

9. Destruction of personal data

Once the purposes for which your personal information was collected have been achieved, this data is securely destroyed or anonymized. Only statistics or reports containing de-identified and anonymized data may be retained for extended periods.

 

10. How we protect your personal data

Novafruit has implemented several physical, technological and administrative measures to ensure the confidentiality of your data. We protect your data with the following measures, among others:

• Use of firewalls and anti-virus software on our devices
• Periodic site updates to prevent software vulnerabilities
• SSL (Secure Sockets Layer) and HTTPS protocols
• Confidentiality agreements with subcontractors and employees

Despite all reasonable precautions we take to ensure the security of user data, there is always a potential risk. No method of transmission over the Internet is completely secure. We are therefore unable to guarantee the security of user data beyond what is reasonably practical.In the event of a leak of your personal data that represents a risk of serious harm, we undertake to keep you and the Commission d’accès à l’information du Québec informed.

 

11. Data concerning minors

We do not knowingly collect information from anyone under the age of 14.
If you are a minor under the laws applicable to data collection in your place of residence (for example, 14 years of age for Quebec residents under Bill 25), please do not provide us with any personal information without the express consent of a parent or guardian.
If you are a parent or guardian and are aware that your children have provided us with personal information, please contact us.
If we discover that we have collected personal information from minors without verification of parental consent, we will take steps to delete that information from our servers.

 

12. Retention of personal information and transfer of data outside Quebec

The personal information collected is stored in a secure and controlled environment.
User data may be consulted, processed or collected by the organization or one of its subcontractors outside Quebec.
Some of these third parties may be based in Canada, the United States or other jurisdictions or countries.
In such cases, personal information may be subject to the local laws of the countries or territories in which the information is collected, used, disclosed or stored, and may be accessible to the governmental and law enforcement authorities of those countries or territories.

 

13. Your rights as a user

As a user, you have the right to access all your personal data that we have collected.
In addition, you have the right to update or correct any personal data in our possession provided it is acceptable under the law.
You may choose to withdraw or modify your consent to the collection and use of data at any time, provided that it is legally acceptable to do so and that you have informed us within a reasonable period of time.

 

14. Cookies

A cookie is a small file stored by a website on your computer or mobile device. Its purpose is to collect data relating to the user’s browsing habits.

Cookies are stored on your device until you delete them yourself from your browser. If you wish to disable cookies, you can do so by changing the settings on your browser or mobile device. In addition, you can open your browser in private mode so that cookies are deleted at the end of each session.You can also manage cookies directly on our site by accessing the cookie settings at the bottom of the page or via the banner that appears automatically on your first visit. However, disabling cookies on your browser may adversely affect your browsing experience.

 

We use the following types of cookies on our site

Required cookies (mandatory)

We use them to memorize all the selections you make on our site so that they can be saved for future visits.
They are necessary for the basic functions of the website and it will not function as intended without them.
They cannot therefore be deactivated in our systems.
This type of cookie does not record any personally identifiable data.

Functional cookies

Functional cookies are cookies used to personalize the site’s functionalities and perform certain actions such as sharing website content on social media platforms, collecting comments and other third-party functionalities.

Analytical and performance cookies

This type of cookie enables us to obtain information on the use and performance of our website, with the aim of improving its design and your user experience, such as the number of visitors to the site and the pages visited.
For example, we use Google Analytics to analyze the number of visitors to our website.
All information collected by these cookies is anonymized.

Advertising cookies

These cookies collect data on visitors’ preferences and the way they use the site in order to provide personalized advertising and analyze the effectiveness of advertising campaigns.

Third parties

We may use third-party cookies on our site to collect browsing data and tailor ads around the visitor’s interests.
We cannot guarantee the reliability or security of the management of your personal data by these third parties.
Entities such as Google must be considered as independent data processors.
We recommend that you consult the privacy policies of these companies.

 

15. Update

This Privacy Policy may be amended from time to time to maintain compliance with the law and to reflect any changes in our practices, technology and data collection process.
We recommend that our users check our policy from time to time to ensure that they are aware of any updates.
If necessary, we may notify users by e-mail of changes to this policy.
By continuing to use the site after a change, you are accepting the practices detailed in the updated privacy policy.

 

16. Contact us

If you have any questions, would like your information deleted or modified, or would like to make a complaint about this policy, we invite you to contact our Privacy Officer by e-mail or by mail at the following address:

Mr. Simon Parent
Chairman

Novafruit inc.
455 Grand Rang St-Charles
St-Paul d’Abbotsford (Québec) J0E 1A0
(450) 948-0888
By e-mail: info@novafruit.ca Most recent update: January 13, 2025
Effective date: January 13, 2025