Founded in 2002, Novafruit has successfully met major challenges over the years while introducing new trends in the industry.
Today, more than five million plants are marketed each year in Quebec as well as around the world.
Novafruit’s goal has always been to lead the berry industry toward adopting innovative production systems by offering growers a combination of new plant types and varieties.
It is in this continuity that Les Entreprises Pitre acquired Novafruit in 2025 to support its ongoing development. This evolution makes it possible to better serve customers through a new production site, optimized processes, and innovative propagation methods. It also contributes to more consistent quality and increases access to new varieties developed internationally.
